The bottom line is to assess your following.Īre they more likely to see your posts, on their Instagram feed? Or are they more likely to visit your profile? You might find that a puzzle grid layout would attract more followers. Netflix’s “The OA” series, meanwhile, uses a puzzle grid layout-a drastically different approach. For example, Airbnb’s feed is inspired by travel theme, but doesn’t stick to a specific grid layout: Some brands stick to a theme, but don’t require a specific layout. Play around with borders, layouts and colors and look at your engagement rates. When deciding on an Instagram layout idea and design layout, consider your audience. Instagram Layout Idea #1: Understand Your Audience
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